How organizations benefited from Table Stakes
Table Stakes helped news organizations excel at seven essential skills required of journalism enterprises to “play and win the game” of news in the 21st century. That success is measured in digital subscriptions, page views, fundraising, reader loyalty and more.
The Democrat and Chronicle increased the percentage of its content of interest to diverse audiences from 3 percent to as high as 17 percent in roughly six months
“We called it an urgent need to evolve. An urgent need to transform. We realized we were disconnected from communities of color and they weren’t connected to us either.”
The Sacramento Bee increased digital subs by more than 50% in a year
“We combined our newsroom sprints with business-side efforts, including a tightened paywall, additional audience team members and better data.”
The Post and Courier’s digital subscriptions increased by 250%
“The failures helped make us stronger and better. The biggest lessons we’ve learned? Selecting the right people early to champion these initiatives is critical.”
The Duke and North Carolina student newspapers collaborated on a fundraising challenge that generated over $50,000
“As we transition to a new way of operating, donor contributions have allowed us to never have to consider major cuts to the editorial [budget].”
The Milwaukee Journal Sentinel has grown its paid digital subscriptions by 170% in the last two years
“Stop doing the stuff that’s widely available from other sources. Give up the stuff that nobody is reading. We’re not a cost center anymore; we’re the value proposition of our business … Great journalism sells.”
“It’s not ‘change for change’s sake’; instead, we were encouraged to constantly analyze what was working and to ditch the things that weren’t.”